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NO. 1 CRAVEABLY DELICIOUS
This isn’t just a passion for plant-based cuisine. It’s a promise to make whole plants fast, easy and incredibly tasty.
“Taste is first.” That’s Chef Kevin Bertram’s simple credo. If it doesn’t taste good, it doesn’t matter if it’s healthy. Staying delicious is the answer to healthier eating long term.
NO. 2 RESPONSIBLY DELICIOUS
Why eat a more plant-based diet? Because it offers a near-endless list of health benefits many people are lacking.
Eating more whole plants has huge health gains.
You can help prevent, treat or reverse heart disease, type 2 diabetes, high blood pressure and more, all while boosting immunity & energy.
Our mission is flavour for the long haul.
If you’re looking to choke down good-for-you foods through willpower alone, it won’t last long enough to reap the health benefits.
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When you eat better, you feel better.
It’s as much about what’s there (nutrients, antioxidants, probiotics) as about what’s not 
(no cholesterol and fewer saturated fats).
NO. 3 SUSTAINABLY DELICIOUS
Eating a diet rich in plant-based foods treads more lightly on the environment.
Our goal is to give back more than we take. Plant-based ingredients are more sustainable to cultivate and harvest and use fewer resources, making them not just smart to eat but kinder to the planet. We are committed to putting as much energy into responsible packaging as we do into bringing you amazingly healthy food.